Security, sufficiency, sustainability and traceability: these are the pillars which underpin a viable food value chain. At THE FARMM, we are assembling a non-partisan, active think tank with a mission to nurture the development of collaborative innovation at the intersection of research, policy, technology and enterprise.
Short Supply Chain
Farm-to-Table Social Responsibility
FOOD QUALITY FIRST
Nutritional excellence transcends boundaries and demographics. We aim to attract and support social entrepreneurs who are developing viable and sustainable models which guarantee quality, traceability and ethical production methods to create nutritious and nourishing food.
Under-nutrition and obesity often co-exist within communities and tackling these deep-seated issues and related NCDs requires a holistic and multi-pronged approach. The FarMM seeks to foster collaboration between experts and entrepreneurs across the nutrition, education, behaviour change and technology sectors to address all forms of malnutrition.
GET BRITAIN FARMING
Viable, replicable models of farming which are both economically and environmentally sustainable can help regenerate the great British countryside as well as urban areas. We are committed to assisting both existing farmers and passionate young food and agriculture entrepreneurs to achieve these models of ethical and sustainable agriculture.
SHORTENING THE FOOD SUPPLY CHAIN
Smart technology, education and alignment of interest can help develop shorter food supply chains. Our aim is to optimise the value of food across all tiers, from luxury delicacies to budget staples.
A NEW CONCEPT OF RETAILERS
A declining share of profit for farmers and the cost-price squeeze of commodity production have increased barriers to market access in the food value chain and at the same time have contributed to a general reduction in the quality of every day food. We support and sponsor the design of new market formats, such as the Mercato Metropolitano, which benefit both producers and consumers by providing direct access to higher-quality, sustainably-priced food.
We want to bring our ideas and communities to urban areas across the country in need of regeneration and investment. Working with local government and strategic partners, we will create business and social ecosystems precisely where tired and neglected metropolitan areas need it most, stimulating private investments.
AN ENTREPRENEURIAL APPROACH
Governments and NGOs do important work developing local and international policies which support access to affordable, safe and nutritious food. At the same time, the biggest and boldest solutions will come from tomorrow's most collaborative and passionate entrepreneurs. We give these visionaries our best support as they bootstrap their revolutionary ideas, persevering through obstacles as they seek to displace obsolete and protectionist practices.