• Welcome to the AcadeMMy

    The AcadeMMy offers educational programmes and research opportunities to local and international students in the areas of food, hospitality, community and sustainability. We are creating an open network of educational institutions around the world - from preschools to universities - to provide original courses, guest lectures, field trips, joint research opportunities,

    and more.

  • Current Projects

    Through our projects, we focus on improving the relationships between society and

    environment, as well as policy, social and justice issues in the food system.

    Sustainable baking starts outside the kitchen

    The FarMM is collaborating with LSBU’s National Bakery School to create an online course which aims to connect learners with the farmers and producers. Students will learn how to bake fresh bread and make pasta and pizza by using natural, unadulterated and sustainably-sourced products. The course aims to create a collective network of individuals who would want to gain a deeper understanding of the sustainable food supply chain.

    The model works on social network principles, encouraging learners to review the products and interact with other learners online. In addition, learners can interact with the farmers so they can better understand where ingredients come from and to find ways to shorten the gap between producers and consumers. LSBU is providing the academic expertise and professional delivery while Mercato Metropolitano is providing the network of suppliers and real-life cooking experiences.

    Case Study on MM’s Sustainable Business Model

    As part of the Business Strategy & Consulting course, students from the Imperial Business School got the chance to go on an academic excursion to Mercato Metropolitano, as part of studying MM as a case study. Students met and heard Andrea Rasca, Founder and Chief Executive Dreamer of Mercato Metropolitano, to discuss MM’s sustainable business model, sharing with students the power of creating value-driven businesses, with a focus on supporting communities. Students studied how the innovative MM model could be applied to international marketplaces such as Tokyo, New York, Dubai and other strategic locations around the world, with the aim of disrupting food retail and the hospitality industry.

  • Current Academmy Partnerships

    Who we've worked with so far...

    London, UK

    In an effort to connect Academia and Industry, the FaMM and LSBU are currently collaborating on a range of projects from online course development with the National Bakery School to connecting students to work placements and internships in Mercato Metropolitano.

    London, UK

    The FarMM has collaborated with UAL through a wide range of formal and informal partnerships, keeping an open door for students practicing their skills from Filmmaking to Design.

    London, UK

    The FarMM worked with MBA students to develop a repeatable, transferable methodology that evaluates the change in children’s awareness, attitude and behaviour towards healthy eating after attending a cooking class.

    London, UK

    The FarMM partnered with King’s College London’s Business School for a social media project with 80 Digital Marketing Masters students. Working alongside their FarMM mentors, groups created and presented social media strategies which responded to various real-life challenges.

  • Want to Partner with the AcadeMMy?

    The FarMM hosts internships, fellowships and research projects for students, organizations and entrepreneurs seeking the space and support to explore a food sustainability topics they are passionate about. Our fellows contribute content to the FarMM blog, test out their ideas with us,

    and conduct research on the issues we care about.

All Posts
Terms & Conditions

The following terms and conditions apply to all users of any part of our website. Unless otherwise stated, the intellectual property rights in the entire website and the materials appearing on this website from time to time are owned by The FarMM Ltd. Subject to the licence below, all these intellectual property rights are reserved.

Licence to use website

You may view, download for caching purposes only and print pages or their contents from the website for your own personal use, subject to the restrictions below.

You must not:
- republish material from this website (including republication on another website);
- sell, rent or otherwise sub-license material from the website;
- show any material from the website in public;
- reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;
- edit or otherwise modify any material on the website; or
- redistribute material from this website, except for content specifically and expressly made available for redistribution (such as, for instance, newsletters and e-alerts). 

Where content is specifically made available for redistribution, it may only be redistributed within your business or, with the prior written consent of The FarMM Ltd outside your business.


Nothing in this website and in any of its contents constitutes, or is intended or deemed to constitute, legal, tax or other professional advice whatsoever. Therefore, none of the contents or material referred to in this website shall be relied upon as such.


Please note that information and opinions expressed in the publications and documentation that may be available on this website from time to time are not intended to be comprehensive or to provide any specific legal, tax or other professional advice. Professional advice appropriate to the specific situation should always be obtained. For advice on any matter, please speak to the contact named in the relevant document or contact The FarMM Ltd at the address or e-mail address provided in the publication.

Data Protection Matters

We welcome your visit to our website. During your visit, only basic details about your Internet Service Provider (ISP) and the web pages that you request from us are recorded. We use this information purely for statistical purposes (e.g. to analyse the traffic on our website) and not for direct or indirect marketing purposes. You remain anonymous as an Internet user in this process.

Whilst our website may use cookies, at present we do not collect personal when you visit this website. Personal data is only collected when you actually provide such data to us (e.g. by e-mail or by manual data entry on our website by you). We do not sell or transfer any data that we collect to any third party without your express consent.


We are not responsible for the content of any other website, including any website through which you may have gained access to this website or to which you may gain access from this website. We do not accept any responsibility or liability in connection with any such websites or links whatsoever.


E-mail is confidential and may also be personal and/or privileged. If you are not the intended recipient please delete it and notify us immediately by telephoning or e-mailing the sender. You should not copy it or use it for any purpose nor disclose its contents to any other person.

We do not accept responsibility for the accuracy, completeness or delivery of e-mail. Communication by e-mail is not totally secure; please notify the sender immediately if you suspect that it may have been intercepted or amended. No responsibility is accepted for any statements, views or opinions expressed by the sender where this is a non-business e-mail. If we receive a request from you via e-mail we will treat that as authority to reply by e-mail.

Whilst we endeavour to scans all e-mails and attachments for viruses, we cannot guarantee that they are virus-free and we accept no responsibility for any computer virus or damage caused by such a virus which might be transferred via e-mail.


We may revise this legal notice from time to time. The revised legal notice will apply to the use of our website from the date of the publication of the revised legal notice on our website. Please check this page regularly to ensure you are familiar with the current version.

Law and jurisdiction

This legal notice will be governed by and construed in accordance with English law, and any disputes relating to this legal notice will be subject to the exclusive jurisdiction of the courts of England and Wales.

The FarMM Ltd is a company limited by guarantee and registered in England & Wales with Reg. No. 10284458 and registered office address at 42 Newington Causeway, London SE1 6DR. The FarMM and the FARMM are trade name of The FarMM Ltd.